Capitol Cryo

Highlights:

‍~830% growth in total views

1,300% increase in reach

600%+ growth in profile engagement

Capitol Cryo used The Momentum package, see what
this package can do for you.

See Package

Socially Aligned Media partnered with Capitol Cryo to execute a full-scale rebrand—transforming their digital presence into a refined, high-converting experience aligned with the modern med spa industry.

From brand identity to client journey, every touchpoint was intentionally redesigned to reflect their elevated services, attract higher-quality clients, and support long-term growth.

A woman wearing black gloves and a black uniform with embroidered name tag 'Hannah, Manager' is in a medical or cosmetic procedure room. She has a silver cross necklace, a tattoo of a crescent moon on her forearm, and is working with machinery for a treatment. In the background, a monitor displays a human figure and medical data, and a machine labeled 'CryoSkin' with a purple light is visible.

What We Did

This was a complete repositioning of the brand—built to elevate perception and drive measurable results:

Full Website Revamp
We redesigned and rebuilt the website to create a clean, modern, and conversion-focused experience. The new site makes it easy for clients to explore services, understand value, and confidently book—functioning as a seamless digital storefront aligned with premium expectations.

Brand Alignment & Messaging
We refined the brand’s visual identity, tone, and positioning to better resonate with today’s med spa audience—modern, trustworthy, and results-driven.

Strategic Social Media Overhaul
We transitioned their content from inconsistent posting to a structured, intentional strategy focused on education, trust-building, and conversion. Every piece of content now serves a clear role in the client journey—from discovery to booking.

A woman with tattooed arms and wavy hair wearing a black top is measuring a person's waist with a measuring tape in a medical or wellness setting.

The Impact

The transformation resulted in a stronger, more cohesive brand presence across all platforms and a significantly improved client experience.

Within the first 30 days of management, the new strategy delivered measurable growth:

  • ~830% increase in total views

  • 1,300% growth in reach

  • 600%+ increase in profile engagement

  • Expanded visibility beyond existing followers

  • Increased website clicks and location-based intent actions

These results reflect meaningful improvements in brand visibility, audience growth, and conversion-driven engagement.

Screenshot of an Instagram profile page for capitolcryo_spa, a spa specializing in cryotherapy and related services, with photos of people and festive holiday images.
Instagram profile page for Capitol Cryo & Spa, a skincare and cryotherapy business in Salem, Oregon, showing posts, highlights, and contact information.

Instagram After

Instagram Before

Why This Matters

Capitol Cryo now operates with a brand and digital presence that matches the quality of its services—positioning it as a competitive, high-trust option within the med spa market.

The combination of elevated branding and performance-driven strategy created a foundation for sustained growth, stronger client acquisition, and long-term scalability.

A person with tattoos on their arm and wearing gloves is performing a procedure on a patient's abdomen, which is exposed and being held steady by their hand.